1. To make everyone feel better about themselves and the Club as a result of each visit.
2. To be the best club that it can be.
3. To be an integral aspect of community life.
4. To be a center of tennis and health.
5. Provide the highest amount of value and service possible to all our members.
6. Be a "members" club rather than an "hourly, pay for recreation" facility.
7. To be fair, honest, and consistent in all decision-making.